Practical criteria, methods and guides for researching opportunities, interpreting data and building more responsible strategies. Specific media and data remain private.
Learn how to identify and analyze visits from a publication, what data to record, and how to distinguish referral traffic from changes in SEO.
Read article →
A URL can load and still frustrate readers. Learn how to check the actual user journey, document obstacles, and decide whether a landing page is suitable for a collaboration.
Plan editorial follow-ups before sending your pitch: record the context, tailor each contact, and decide when to pause or close the conversation.
Before approving the distribution of a sponsored article, clarify which sites will publish it, which versions will appear, and how attribution, transparency, and links will be handled. Then check what was agreed without assuming an SEO effect is guaranteed.
Learn how to compare a query at equivalent times, distinguish seasonal patterns from one-off changes, and use your observations to guide research into editorial opportunities.
A keyword match is not enough to establish cannibalization. Learn how to compare queries, intent, and format to decide whether a collaboration adds distinct value and document the risks.
An interview can bring visibility and references even without a link. Learn how to assess the podcast, clarify the terms, and review the published episode without assuming there will be a backlink.
A URL may look promising based on domain metrics yet still have access, crawling, or canonicalization issues. Learn what to check and which conclusions should not be treated as certain.
Before publishing sponsored content, make clear who proposed it, who wrote it, who reviewed it, and who signs it. A practical guide to coordinating attribution, commercial transparency, and editorial responsibility.
Create a free account and analyse opportunities in the private comparison tool.
