Compare prices in context
A price only makes sense alongside quality, audience and terms.
Learn before investing
Practical criteria for better link-building decisions
An introduction to pricing, metrics, relevance and sponsored content. The content teaches the process; specific media are only available after registration.
✓Media results and data are only visible to registered users
Interpret metrics
Understand what each signal contributes and why none should stand alone.
Review before buying
Use an editorial and commercial checklist for every opportunity.
01
How to compare sponsored content prices
Check whether the opportunity is available from more than one provider and confirm what the price includes: writing, number of links, permanence and labelling.
- ✓Compare equivalent terms
- ✓Confirm taxes and extras
- ✓Assess cost within the whole budget
02
Which metrics to review
Combine authority, estimated traffic, trends, topic and editorial quality. Manually review the site before committing.
- ✓Audience fit
- ✓Reasonable traffic trends
- ✓Consistent editorial content
03
Sponsored content good practices
Content should be useful and transparent. Paid collaborations should be disclosed and advertising links should use the appropriate attributes where required.
- ✓Useful original content
- ✓Clear sponsorship disclosure
- ✓Responsible rel="sponsored" or rel="nofollow" use
04
A checklist before deciding
Define the objective, audience and budget first. Compare candidates, manually review the publication, confirm provider terms and document the rationale.
- ✓Defined goal and landing page
- ✓Topically coherent selection
- ✓Terms confirmed before payment
Your questions answered
Frequently asked questions
Clear answers before you start comparing.
Do you publish specific media recommendations?+
No. Guides explain general criteria; media and results remain in the registered area.
Should I always choose the cheapest option?+
No. Compare service scope, relevance and quality signals first.
Does sponsored content guarantee rankings?+
No. Performance depends on many factors and cannot be guaranteed.
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