Practical criteria, methods and guides for researching opportunities, interpreting data and building more responsible strategies. Specific media and data remain private.
Learn how to investigate your competitors’ backlinks, distinguish useful patterns from one-off mentions, and turn your findings into hypotheses you can validate.
Read article →
Publishing a sponsored article does not automatically grant permission to reproduce or adapt it. Learn how to define uses, limits, time frames, and approvals before a campaign.
A list of unique domains is not enough to coordinate outreach. Learn how to organize contacts, publications, and interaction history to avoid repeated messages without missing legitimate opportunities.
A practical method for classifying information in each link building campaign, limiting access, controlling exports, and deciding which research can be reused.
Publishing a collaboration is only the beginning. Learn to review the link, its context, and its destination page through a regular, proportionate, well-documented process.
An exclusivity clause can restrict categories, time periods, or channels in very different ways. Learn how to define its scope, assess exceptions, and document the agreement before finalizing a partnership.
A practical guide to assessing whether a site and publication are a good fit for the country, language, and audience you want to reach—without relying solely on the domain or language.
Before building external links to a URL, check its role within the site, how it connects to other pages, and which internal changes should be documented.
Learn to assess each editorial collaboration by its role in the campaign: identify useful repetition, redundancy, and contradictions before publishing.
Create a free account and analyse opportunities in the private comparison tool.
